Storytelling can be a great way to connect with and encourage your community, but sometimes it can accidentally veer into the manipulative, not-so-positive territory.
I’ve definitely been guilty-as-charged and am still working on undoing a lot of messaging I have learned and updating how I communicate accordingly. The first step is awareness, which is why I’m excited I got to chat live with brand & visibility strategist Cassandra Le about ethical storytelling.
Catch this convo to learn:
– What ethical storytelling & marketing is all about
– Cassandra’s top dos & don’ts
– How to deal with missteps
– The positive effect of being mindful of ethical storytelling
– How to incorporate ethical storytelling in podcasting
Connect with Cassandra
Website: www.thequirkypineapple.com
Instagram: instagram.com/thequirkypineapplestudio | instagram.com/cassandratle
Facebook: facebook.com/thequirkypineapple
LinkedIn: linkedin.com/company/the-quirky-pineapple-studio/
Business Without the Buts Podcast: podcasts.apple.com/us/podcast/business-without-the-buts/id1534953634
Connect with Kat
Instagram: www.instagram.com/kat_brendel
Website: www.katbrendel.com
Kat Brendel
Hey there! I'm Kat, a storyteller passionate about amplifying women's voices and host of the Leading Rebels podcast. I'm also the co-founder of CoWomen, the community club & coworking space for rising women, and help bosses launch & grow a podcast to grow their audience, impact, and business.